Guide to Comparing Agents
In a competitive marketplace there are many estate agents on the High Street, so how do you choose which one to use? It can be a daunting decision, so here are a few things to consider.
We hope these suggestions will help you choose the right agent for you.
Choose an agent who is local, who really knows their area (rather than a national chain with token representation on your High Street). A local agent will know who your potential buyers are, they will know who to talk to and how best to market your property. They have the best change of securing the best price within your timescales without tying you into an excessive sole agency contract. Internet only agents often struggle to offer local knowledge as they work with reps across the country covering large geographic areas. As you know in your area prices may differ from road to road.
Price it Right - Bigger is not always better
Sadly it is often common practice in the world of estate agency to over-value your property in an attempt to impress you. Unfortunately, this may well come back to haunt you as you are then likely to be under pressure further down the line to reduce your price should your property not sell. Interestingly, there are also agents who will under-value your property and whilst this is likely to get you a quick sale, you may well be in a much worse state financially than you would’ve been had you chosen an agent with realistic, market-driven valuations.
Obtaining a correct valuation is absolutely vital. Choose an agent that has a thorough working knowledge of current buyer behaviour and one that quotes a figure based on properties that have actually been sold with supporting evidence/comparisons.
You get what you pay for
Most people do not deal with estate agents very often so it’s easy to think that you should simply go with the agent with the lowest commission. This is often a huge mistake. It is a bit like buying a car without looking at anything else but the price. A cheaper car may well turn out to be a false economy if you then waste lots of time sorting out problems with it. The same is true of estate agents. A cheaper estate agency may well be using inexperienced negotiators (who won’t be advising you adequately), they may be short staffed (so you won’t always be kept informed about what’s going on with your sale) and they may have very limited cover at weekends (which may result in you missing out on offers from potential buyers). Also, if an agent will easily reduce their own fees, how much more willing will they be to reduce the price of your house? The amount you end up with in your pocket is surely more important than the percentage fees charged?
Make sure you choose an agent who uses a varied cross-section of media to tell people that your home is for sale. People are today making decisions quicker than ever, it is vital your photographs are impressive and capture your buyers eye, often buyers will only take the time to read the advert once seriously interested.
It’s a good idea to have a plan
Very few estate agents use professional floorplans in their property particulars, yet our research has shown that buyers overwhelmingly prefer them to written information and dimensions. Floor plans allow the potential buyer to get a real sense of layout and scale and can really bring your property to life. Choose an agent with high quality, informative floorplans.
Availability is Key
With buyers most preferable times to view a property in the evenings and at weekends, it makes sense to choose an agent that is open outside of normal office hours and is flexible when it comes to accommodating viewing times. Clarke Philips offer viewing and valuation appointments 8am-8pm 7 days a week.
Many agencies are owned by large financial institutions that make more money from selling mortgages than they do from selling properties. This may not be obvious initially so do some checks before giving an agent your business.
Finding a buyer is a significant stage in the selling process (obviously) but an agent’s job should not stop there. Many sales have fallen through due to poor follow-up or inadequate liaison with surveyors or solicitors. Choose an agent who will be with you throughout the entire process.
Mortgages & Conveyancing
We have a wide range of 3rd party conveyancers we are happy to recommend and have a long standing working relationship with. If you would like a free quotation on buying or selling your home, please give us a call and one of our team will be able to help you.
Before you decide to market your home or get your heart set on a new property it is always recommended you seek some trustworthy and accurate financial advice. We work closely with 3rd party local mortgage advisors who follow the same hard working honest work ethic like all the team at Clarke Philips. If you would like to arrange an appointment with an advisor please give us a call.
Please find below Clarke Philips landlords guide. We hope you find it helpful. If you have any questions or comments or you would like to organise a free consultation so that we can help you let your property quickly and for the maximum rent, then please click here.
Clarke Philips has a thorough understanding of the rental market in Cambridgeshire, Essex, Hertfordshire and Suffolk. We have a proven track record in finding qualified tenants for properties across a wide area including locations such as Newmarket, Ely, Cambridge, Bury St Edmunds, Royston and Hatfield.
We can also provide a reputable management service, giving you peace of mind for the duration of each tenancy. For instance, we stay in touch with tenants to ensure any issues are addressed immediately, keeping them comfortable in their home while helping to look after your investment. Our team also carries out regular inspections and handles rent reviews.
We always use reliable, local tradesmen where we can, and landlords are also welcome to use your own qualified and insured maintenance contractors. Should you need investment advice, our experienced team is able to provide guidance and up-to-date local market information.
Clarke Philips invests in effective marketing to help let your property as quickly as possible. We use excellent quality photography and promote homes for rent in our customer newsletters and emails, through text alerts and social media, and we feature all properties on Rightmove. We also have a vast database of clients looking for a wide range of rental properties.
*fees apply -
Looking for a home to rent?
Clarke Philips is proud to offer tenants a wide range of high-quality homes to rent in Cambridgeshire and Suffolk.
Whatever your tenancy needs, our friendly and experienced professionals have a constant flow of properties in popular locations such as Newmarket, Ely, Cambridge & Bury St Edmund.
If you are usually too busy during the day to house-hunt and need more time in the evenings and at weekends, we provide flexible viewing times to suit everyone: from 8am to 8pm, seven days a week.
Your satisfaction is important to us, so when you have moved into your new home, the Clarke Philips team stays touch to ensure you are happy and comfortable. If we are also providing property management services on behalf of the landlord, we will be available to answer any queries and to resolve any problems as swiftly and effectively as possible.
Get in touch to begin your property search today:
Once you’ve found the ideal home and your offer has been accepted, we’ll start preparing the tenancy agreement and arranging your ‘move-in’ day. At Clarke Philips we try to keep the tenancy charges very simple and transparent, If you have any question or do not understand the fees then please contact one of our lettings team who will be able to help.
Please find below a list of typical charges you will be expected to pay when signing the contract.
Developments & Land
Clarke Philips are specialists in dealing with land sales, building plots and commercial premises. If you require any information on upcoming developments please call your nearest office to register your interest.
We offer step by step advise and guidance, assisting you with predicted plot values on developments along with market reports. We cover a wide range of new development marketing including development branding, advertising signs, brochures and pre marketing press launch.
Once launched we will be able to conduct viewings or place a member of staff on site within a show home. You will be kept up to date with regular marketing updates, sales reports and feedback.